Aortic Dissection is a time-critical, life threatening disease that affects around 6 in 100,000 people. Untreated, it is usually fatal. Mortality for patients with acute Type A Aortic Dissection is 1% an hour and 48% of patients do not make it to hospital alive. Research has shown that a diagnosis of Aortic Dissection is considered in less than half of patients who arrive at the ED with the condition and that one-third of patients with Aortic Dissection are actively treated for a different, incorrect diagnosis. The THINK AORTA campaign aims to raise awareness and improve diagnosis of Aortic Dissection worldwide. Our global, life-saving campaign is supported by many of the world's leading professional medical and surgical societies. The THINK AORTA poster is now available in the native language of 25% of the world's population and our rollout continues around the globe. 

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For World Patient Safety Day 2023 we released Tony's Story, a hard-hitting video in which viewers follow the journey of someone having an acute Aortic Dissection.  Click the picture on the left to watch it.  #THINKAORTA